Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of t...

The Heckler might possibly be the ultimate topwater walking bait.  The  Glass beads in the head give off a faint yet unique sound. The ball bearing...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Silent Squarebill Crankbait. The Innovative des...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

This 4” Xtreme Stix was made for the finesse game. When you have to put a spinning rod in your hands this stick bait needs to get a look. Our salt...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish s...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

Limited Edition Hand Painted XB-1 Shatter Shad Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Sq...

Limited Edition Hand Painted Villain Shatter Shad Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with ...