Hard Baits

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of t...

The Heckler might possibly be the ultimate topwater walking bait.  The  Glass beads in the head give off a faint yet unique sound. The ball bearing...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Silent Squarebill Crankbait. The Innovative des...

  Another great addition to the Xcite Bait's lineup of crankbaits.  The Xcite Baits XB-1 DD crankbait was designed with a longer bill to probe deep...

The Xcite Baits XB-5 crankbait was specifically designed with a distinct rattle that attracts even the most finicky of fish.  Crash it through bru...