Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

  The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, c...

The Heckler might possibly be the ultimate topwater walking bait.  The  Glass beads in the head give off a faint yet unique sound. The ball bearing...

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of th...

Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft pl...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

  The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, c...

The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration ball on the end of the ri...