Our baits are designed, tested, and refined by top-level tournament anglers who know what it takes to win.



XB-1 Square Bill

Introducing The Villain

The dawn of a new era in poppers for topwater enthusiasts!

"Best swimbait I've ever thrown.
Two tournaments in a row I got my limit with the sexy shad color when nothing else would work. Very durable, my new go to bait!"

Tim C.

Sherman, Texas

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Name Surname

Position, Company name

Raptor Tail Jr. - "These are the only craws I use for flipping. I also use them as jig trailers for a larger profile. The plastic really does float which helps keep the claws up in the defensive position...just like a live craw. Can't go wrong with Xcite!"


XB-1 Crankbait - "Can't say enough good things about these baits. From the quality paint jobs and hooks to the loud rattle these baits simply catch fish. If you aren't throwing an XB-1 you are putting yourself at a disadvantage."


Maximus 10.5" - "Great bait, love it for fishing deep structure, fish eat the heck out of this thing, it floats so well it stands up off the bottom, fish cant resist it when u shake it!"


Raptor Tail Jr - “These baits are a big fish bait. We pulled up to a stretch of docks this summer on a hot sunny day pitching the okeechobee color and caught 4 fish over 3 pounds in 15 minutes. Love the action this craw presents and if you don't use them I recommend them.”

Wisconsin Angling Outdoors


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About Us

We Share Your Xcitement and passion for fishing.

Since 2007, Xcite Baits has manufactured tournament proven soft plastics and hard baits for anglers across the country.


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M-F 8:30 AM - 5:30 PM (CST)

(940) 324-3507


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M-F 8:30 AM - 5:00 PM (CST)

1300 N. Hwy 377 #100, Pilot Point, TX 76258