The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, ch...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

  The Heckler might possibly be the ultimate topwater walking bait. The  Glass beads in the head give off a faint yet unique sound. The ball beari...

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of th...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft pl...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years by Elite Series Pro Tyler Rivet this one of a kind ...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish s...

The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration ball on the end of the ri...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, ch...

Hold your weight close to your hook or punch skirt with ease with the Xcite Baits Pegaxus.  Go ahead and punch thick vegetation without worrying a...

The original Power Shakey Head.   The X-Lock™ is the hottest jig head in fishing. Never before have you been able to shakey head large plastics.  ...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

Stay warm and stylish with our Hooked Up Hoodie. Made from an 8.5 oz cotton/polyester blend fleece, it's perfect for all-day wear. The jersey lined...

MUSTANG ELITE 28 HYDROSTATIC INFLATABLE PFD This revolutionary construction is lightweight and mobility-enhancing. Wide shoulders eliminate neck fa...

The Xcite Baits Bass Hats are here! Rock your favorite species while staying protected from the sun. These UPF 50+ Protection hats are perfect for ...