Our baits are designed, tested, and refined by top-level tournament anglers who know what it takes to win.



XB-1 Square Bill
Raptor Tail Chunk

Introducing The Minnobi 3.3

Designed to be first in class with its unmatched versatility, the Minnobi 3.3 is the ultimate goby or baitfish imitation.  Change the action and profile of the bait, by simply adjusting your rigging method.  With the flat side on bottom, the Minnobi will glide similarly to a goby; but rigged with the flat side on top, the bait darts and rolls like a baitfish.  Whatever your forage, and where ever you’re fishing, the Minnobi 3.3 is ready to catch you fish every time you go finesse.

Learn More

Check Out Our Xtreme Bundles!

Introducing our Xtreme Bundles Collection, a meticulously curated selection of premium lures designed to elevate your angling game. These all-in-one bundles offer a diverse range of irresistible baits, each expertly crafted to entice even the most elusive bass out of hiding.

Learn More
"Best swimbait I've ever thrown.
Two tournaments in a row I got my limit with the sexy shad color when nothing else would work. Very durable, my new go to bait!"

Tim C.

Sherman, Texas

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

Raptor Tail Jr. - "These are the only craws I use for flipping. I also use them as jig trailers for a larger profile. The plastic really does float which helps keep the claws up in the defensive position...just like a live craw. Can't go wrong with Xcite!"


XB-1 Crankbait - "Can't say enough good things about these baits. From the quality paint jobs and hooks to the loud rattle these baits simply catch fish. If you aren't throwing an XB-1 you are putting yourself at a disadvantage."


Maximus 10.5" - "Great bait, love it for fishing deep structure, fish eat the heck out of this thing, it floats so well it stands up off the bottom, fish cant resist it when u shake it!"


Wisconsin Angling Outdoors
Raptor Tail Jr - “These baits are a big fish bait. We pulled up to a stretch of docks this summer on a hot sunny day pitching the okeechobee color and caught 4 fish over 3 pounds in 15 minutes. Love the action this craw presents and if you don't use them I recommend them.”

Wisconsin Angling Outdoors


Get a FREE Xcite Baits T-shirt with your next order + FREE SHIPPING when you spend $75.00 or more. Limited time offer, while supplies last. No discount code needed. View offer in cart.

About Us

We Share Your Xcitement and passion for fishing.

Since 2007, Xcite Baits has manufactured tournament proven soft plastics and hard baits for anglers across the country.


You have questions? We have answers.
Can't find the answer you're looking for? Contact us today.

Do you ship to any other countries besides the U.S.? 
What are your hours of operation?
Can I stop by and buy baits at your shop?
What forms of payment do you take?
Can you do custom colors?
Does Xcite do sponsorships?
Get Xcited

Contact us

Need something? The Xcite team is here to help!


Have Xcite questions?
We have answers.


Call us
M-F 8:30 AM - 5:30 PM (CST)

(940) 324-3507


Stop in and Shop
M-F 8:30 AM - 5:00 PM (CST)

1300 N. Hwy 377 #100, Pilot Point, TX 76258