All Discount Eligible Products

  The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, c...

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

  Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish ...

  Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft p...

The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration ball on the end of the ri...

  Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years, this one of a kind pitching and flipping bait fea...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

  Another great addition to the Xcite Bait's lineup of crankbaits.  The Xcite Baits XB-1 DD crankbait was designed with a longer bill to probe deep...

  The 5" Xtreme Stix is the ultimate floating worm.  Our own formulated plastic makes this bait much more durable than a typical stick bait with un...

The Xcite Baits XB-5 crankbait was specifically designed with a distinct rattle that attracts even the most finicky of fish.  Crash it through bru...

Xcite Baits is bringing yet another new bait to our lineup. The new Slim Gem comes in at 8 inches of soft, floating bass candy.  The tapered profil...

The 4” Retro Bug features a beaver like body with old school retro claws. Designed to pair with a jig, flip or pitch into cover, or Texas rig. Thi...