All Discount Eligible Products

  The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, c...

The ultimate jig trailer.  When money is on the line, you better have a Raptor Tail™ Chunk on your jig.  The special designed claws give the Rapto...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of t...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish s...

The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration ball on the end of the ri...

Hold your weight close to your hook or punch skirt with ease with the Xcite Baits Pegaxus.  Go ahead and punch thick vegetation without worrying a...

  Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft p...

The Heckler might possibly be the ultimate topwater walking bait.  The  Glass beads in the head give off a faint yet unique sound. The ball bearing...

  The Xcite Baits Raptor Tail™ Jr. is built for serious flipping and pairs perfectly as a larger jig trailer. Measuring 4 inches, this versatile ba...

At 6 1/4" long the Slim-X is the right size.  We put the egg sack in the middle of the bait to make it the perfect wacky rig bait.  Now, your hook ...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Silent Squarebill Crankbait. The Innovative des...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

The original Power Shakey Head.   The X-Lock™ is the hottest jig head in fishing. Never before have you been able to shakey head large plastics.  ...

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

  The 5" Xtreme Stix is the ultimate floating worm.  Our own formulated plastic makes this bait much more durable than a typical stick bait with un...

  Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years, this one of a kind pitching and flipping bait fea...

  Another great addition to the Xcite Bait's lineup of crankbaits.  The Xcite Baits XB-1 DD crankbait was designed with a longer bill to probe deep...

The Xcite Baits XB-5 crankbait was specifically designed with a distinct rattle that attracts even the most finicky of fish.  Crash it through bru...

Xcite Baits is bringing yet another new bait to our lineup. The new Slim Gem comes in at 8 inches of soft, floating bass candy.  The tapered profil...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

This 4” Xtreme Stix was made for the finesse game. When you have to put a spinning rod in your hands this stick bait needs to get a look. Our salt...

The 4” Retro Bug features a beaver like body with old school retro claws. Designed to pair with a jig, flip or pitch into cover, or Texas rig. Thi...