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  The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, c...

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the...

Everyonce in awhile a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with deep shakey heading.  Many ye...

The Heckler might possibly be the ultimate topwater walking bait.  The  Glass beads in the head give off a faint yet unique sound. The ball bearing...