Xcite Baits Unveils the Rizzo Minnow – A Revolutionary New Soft Bait Built to Dominate.

Pilot Point, TX — [April 15, 2025] — Xcite Baits is proud to introduce its latest innovation: the Rizzo Minnow, a revolutionary soft bait with unmatched action, designed to take your bass fishing game to the next level.

Where Innovation Meets Fish-Catching Perfection

Built for serious anglers and weekend warriors alike, the Rizzo Minnow redefines what a soft plastic minnow can do. With its groundbreaking split-body design, this 5-inch bait delivers a dynamic S-swimming action and an irresistible body roll that bass simply can’t ignore.

“The Rizzo Minnow is all about movement,” said Lloyd Walker, Owner at Xcite Baits. “We engineered it with a purpose—to create a bait that not only looks real in the water but moves like nothing else out there. And whether you're using forward-facing sonar, or rigging it as a trailer it flat-out gets bit.”

A Category All Its Own

Thanks to its innovative split-body construction and S-style swimming motion, the Rizzo Minnow doesn’t just compete with other minnow baits—it creates a whole new category. This is not your average soft plastic; the Rizzo Minnow brings a level of movement and realism that’s never been seen before in a bait this versatile. It’s the first of its kind, built to stand apart and stand out.

Proudly Made in the USA

Every Rizzo Minnow is proudly made in Pilot Point, Texas, reflecting Xcite Baits’ commitment to American manufacturing and quality craftsmanship. Supporting American jobs and local innovation is at the core of the brand, ensuring anglers receive a product that’s built to perform and built to last.

Key Features:

• Innovative Split-Body Technology – A unique center split enables unmatched body roll and lifelike swimming motion.
  
  
• Dual-Action Movement – Creates a natural, erratic swim that triggers aggressive strikes.
  
  
• Extreme Versatility – Ideal for use with Forward Facing Sonar (FFS), swim jigs, chatterbaits, spinnerbaits, and more.
  
  
• Available in 8 Proven Color Patterns – Designed to match the hatch in any condition.
  
  
• Affordable Performance – Just $7.99 MSRP.
  
  

Available Now

The Rizzo Minnow is available now at xcitebaits.com and at select tackle retailers nationwide.

For more information, visit www.xcitebaits.com or follow Xcite Baits on Facebook and Instagram.

Media Contact:
Lloyd Walker
Owner, Xcite Baits
Email: info@xcitebaits.com
Phone: (940) 324-3507