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New Arrivals

X-Shad

Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99
In stock

  Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft p...

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Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99

Minnobi 3.3

Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99
In stock

The Xcite Baits Minnobi, features a unique profile and specifically designed color patterns, to imitate both baitfish and gobies.  Loaded with feat...

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Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99

Villain

Original price $10.00 - Original price $10.00
Original price $10.00
$10.99
$10.99 - $10.99
Current price $10.99
In stock

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

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Original price $10.00 - Original price $10.00
Original price $10.00
$10.99
$10.99 - $10.99
Current price $10.99

XB-360 Underspin

Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99
In stock

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

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Original price $5.99 - Original price $5.99
Original price $5.99
$5.99
$5.99 - $5.99
Current price $5.99