Products

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

The original Power Shakey Head.   The X-Lock™ is the hottest jig head in fishing. Never before have you been able to shakey head large plastics.  ...

  Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft p...

  Another great addition to the Xcite Bait's lineup of crankbaits.  The Xcite Baits XB-1 DD crankbait was designed with a longer bill to probe deep...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of t...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Silent Squarebill Crankbait. The Innovative des...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

The Xcite Baits XB-5 crankbait was specifically designed with a distinct rattle that attracts even the most finicky of fish.  Crash it through bru...

The Xcite Baits Arsenal bag is the ultimate storage system for your plastics, terminal tackle, and much more. Made with durable puncture resistant ...

Xcite Baits Black Camo Patch Hat

Xcite Baits Black Patch Hat

This Classic Xcite Baits trucker cap style is built with the Richardson quality you've come to expect. Inspired by the best-selling style 112, the ...

Xcite Baits Corduroy Patch Hat

Xcite Baits Hooded Sun Shirt

Grey t-shirt with large Xcite logo on the front. 

  The 5" Xtreme Stix is the ultimate floating worm.  Our own formulated plastic makes this bait much more durable than a typical stick bait with un...