Products

The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a swim jig, spinnerbait, cha...

Xcite Baits is bringing yet another new bait to our lineup. The new Slim Gem comes in at 8 inches of soft, floating bass candy.  The tapered profil...

At 6 1/4" long the Slim-X is the right size.  We put the egg sack in the middle of the bait to make it the perfect wacky rig bait.  Now, your hook ...

  Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years, this one of a kind pitching and flipping bait fea...

Introducing the dawn of a new era in poppers for topwater enthusiasts: The Villain. Chug it with one deep pull of the rod tip, walk it with slack i...

The original Power Shakey Head.   The X-Lock™ is the hottest jig head in fishing. Never before have you been able to shakey head large plastics.  ...

  Introducing the newest bait to our soft plastic line up, the Xcite Baits X-Shad. The X-Shad measures in at 5” long and on the surface is a soft p...

  Another great addition to the Xcite Bait's lineup of crankbaits.  The Xcite Baits XB-1 DD crankbait was designed with a longer bill to probe deep...

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the...

  Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Silent Squarebill Crankbait. The Innovative des...

  Providing an added element of attraction, the Xcite Baits XB-360 delivers an incredibly lifelike presentation that is backed by a strike-trigger...

The Xcite Baits XB-5 crankbait was specifically designed with a distinct rattle that attracts even the most finicky of fish.  Crash it through bru...

Xcite Baits Black Camo Patch Hat

Xcite Baits Black Patch Hat

This Classic Xcite Baits trucker cap style is built with the Richardson quality you've come to expect. Inspired by the best-selling style 112, the ...

Xcite Baits Corduroy Patch Hat

Grey t-shirt with large Xcite logo on the front.